The hottest agricultural machinery faces reorganiz

2022-07-30
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Agricultural machinery faces reorganization and reshuffle China becomes a global agricultural machinery paradise

agricultural machinery faces reorganization and reshuffle China becomes a global agricultural machinery paradise

information on China's construction machinery

Guide: China is a large agricultural machinery manufacturer and consumer. China is the last paradise for global agricultural machinery enterprises to compete. The agricultural machinery industry is facing restructuring and reshuffle. The agricultural machinery industry is in a new golden decade of development opportunities. The above executives said that some giants in the equipment manufacturing industry have set their sights on

China is a big country in agricultural machinery manufacturing and consumption. China is the last paradise for global agricultural machinery enterprises to compete

the agricultural machinery industry is facing reorganization and reshuffle

the agricultural machinery industry is in the development opportunity period of the new golden decade. The above executives said that some giants in the equipment manufacturing industry have set their sights on the agricultural machinery industry, and it is expected that the agricultural machinery market will face reorganization and reshuffle in the future

as early as 15 years ago, Foton Lovol entered the agricultural machinery industry and took the lead through the wheat harvester, quickly gaining a foothold in the agricultural machinery market and achieving sustainable development; Three years ago, Chery heavy industries expanded the agricultural machinery market at a lightning speed, and staged a "sniping war against special forces" with a nearly fully blossoming product series

it is reported that at present, Zoomlion, Sany Heavy Industry, XCMG group, Geely Group, BAIC group and other engineering machinery and automobile giants are planning to enter the agricultural machinery industry at the instigation speed of the loading speed instigator according to the load range. Zoomlion has also set up the agricultural machinery business department because of many reasons for its failure; Sany Heavy Industry, although silent, has also completed a number of layouts in the agricultural machinery industry; XCMG has already made a prototype. The influx of enterprises will lead to overcapacity and vicious competition. Will the agricultural machinery industry repeat the mistakes of construction machinery

the huge market space of China's agricultural machinery industry has not only attracted the attention of some big players in the domestic equipment manufacturing industry, but also attracted the attention of foreign giants such as John Deere, AGCO, Kubota and Yangma. They have camped in China through factory building, joint venture, M & A and other means, and have entered China's agricultural machinery market on a large scale, It is also the world agricultural center. In recent years, AGCO has gradually increased its investment in China, established a localized management team, developed a marketing network, and achieved sales by increasing the amount of degradable plastics in order to provide Chinese users with the best products

with the participation of international agricultural machinery giants, engineering machinery, automobiles and social capital, the competition in the agricultural machinery market has shifted from price competition to brand, communication, public relations and other multi-dimensional competition. And "brand competition will become the focus of agricultural machinery market competition."

it is worrying that local brands will be at a disadvantage in the fierce competition. Rice harvesters, rice transplanters, high-power tractors, cotton pickers, sugarcane harvesters and other key products are almost monopolized by international giants such as Kubota of Japan, Yangma, johndier of America and AGCO, leaving more and more opportunities and space for domestic enterprises. Whether Sany, Zoomlion and other latecomers can aim at high-end key product fields and accelerate innovation through rapid integration of resources, So as to achieve industrial breakthrough remains to be seen

under this situation, the agricultural machinery industry will face restructuring and reshuffle, "agricultural machinery subsidies may become the last straw for some enterprises with weak market competitiveness

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