The market scale of the hottest small spacing LED

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The market scale of small spacing LED display will reach 10 billion, and mini/micro LED will occupy the commanding height of the industry development.

after years of development, China's LED display industry has begun to enter the stage of in-depth adjustment, from the extensive competition at the beginning of * to the competition of comprehensive strength represented by capital and technology. At the same time, coupled with the impact of China US trade, high market saturation, overcapacity and other economic environment, the growth rate of LED display market slowed down, and began to compete from incremental to stock. It is estimated that China's LED display market will reach 57.6 billion yuan in 2018, with a growth rate of about 17%, which is lower than the year-on-year growth rate of 26.9% in 2017

although the LED display industry has entered the gentle growth impact experiment; Free fall experiment and other periods, but according to various data, as the main force in the development of LED display industry in recent years, small spacing LED display has entered the blue ocean market development trend. In just five or six years, after doubling the rapid growth in previous years and the dominant market pattern of Chinese manufacturers, it still maintains a high growth rate, and has become a well deserved "dark horse" on the development path of LED display industry. According to relevant data, the market size of China's small spacing LED display screen was 5.9 billion yuan in 2017, and it is expected to reach 17.7 billion yuan by 2020. There is no doubt that the small spacing LED display occupies the commanding height of the entire LED display industry and is highly expected by all LED screen manufacturers

the small spacing LED screen is still bright, and the market capacity is expanding.

the emergence of small spacing technology has promoted the process of LED display to expand to the indoor ultra-high definition application field. At present, small spacing LED displays are mainly used in indoor places such as large conferences, exhibitions and shopping malls with close visual distance and high requirements for display effect, and have won unanimous praise from end users. In recent years, with the growing maturity of small spacing display technology and the active construction of smart city and safe city projects, there is an increasing demand for high-end customized display projects, such as smart transportation, security monitoring, and military command centers, which brings a broader market space for small spacing LED displays with unique advantages such as high color gamut, high brightness, and seamless splicing. According to statistics, the indoor small space market is expected to grow to $1.997 billion in 2018, with an annual growth of 39%, mainly due to the continuous fermentation of the high-end indoor display market

in the future, small spacing LED displays will continue to transform to greater density and move towards intellectualization and standardization. Especially with the help of emerging technologies such as AI, VR and face recognition, the market will be further opened and the application segmentation will continue to intensify. For example, in the new retail industry, which is on the new development trend, the small spacing LED display can be superimposed with interaction, big data cloud operation, VR and other technologies to realize the interconnection of everything in smart retail, so as to create opportunities for customers to better vision, shopping experience and retail store surface upgrading. At the same time, the combination of the two also creates a larger incremental market for small spacing LED display

in addition, with the further improvement of the technology of small spacing LED display, the R & D cost gradually decreased, and the application field of small spacing LED display also further expanded, no longer limited to indoor applications, and began to expand to outdoor fields such as media advertising and landscape lighting. For example, in urban squares, large commercial centers, landmark buildings, railway stations, airports, sports and cultural venues and other places, you can see the figure of outdoor small spacing. With the combination of naked eye 3D, intelligent touch, Internet + and other technologies, outdoor small spacing LED displays are bound to open up a larger application market

technological innovation brings application innovation. Mini/micro LED is ready to go.

the small spacing LED display industry undoubtedly achieved a bumper harvest in 2018, breaking the "embarrassing" situation of being in the technical bottleneck for a long time. Both Mini led and micro LED packaging technologies have made substantial progress, making a qualitative leap in the dot spacing density, cost performance and stability of small spacing LED displays, attracting the interest of major LED screen enterprises

at present, the point distance of small spacing products is basically between p1.2-p2.5, and has entered the stage of homogenization competition. In order to open the gap with competitors, some enterprises with R & D strength began to develop in the direction of "ultra small spacing", striving to develop more high-definition products and improve the competitiveness of enterprises. If cob is born for ultra-small spacing below P1.0, then Mini LED or even micro led represents another level of innovation direction. The reason is that, unlike SMD and cob, which are based on single lamp beads and make an article on the chip technology, mini/micro led makes the article a packaging layer. For example, the "four in one" mini led, which is widely used at present, encapsulates four groups of RGB crystal particles in a lamp bead, and then uses the patch process to make the display screen

this innovative idea brings obvious advantages, showing that the basic unit is more miniaturized, reaching the crystal particle level, without the need for traditional packaging operations at the crystal particle level, which can be said to reduce the process difficulty to a certain extent. Of course, this method is not without difficulty in technology. At present, the process problem of massive transfer has not been solved. However, the process problem has always been not insurmountable. It only needs time. Insiders are generally optimistic about the future of mini/micro led, because mini/micro LED can bring more possibilities for the application and expansion of small spacing led, ranging from VR glasses and smart watches to TV screens and giant screen cinemas, It can be said that it is necessary to fill and swing thallium and not hang thallium. The pointer must be aligned with the zero point. It is full of the magical power of "big and small take all". Now, panel manufacturers in Taiwan, China have begun to make efforts in the field of mini led, and the backlight application is about to be launched; In addition, Samsung, Sony and other "non-traditional" small spacing LED screen manufacturers launched micro led prototypes to seize the first mover advantage

the market pattern is changing, and enterprises at home and abroad go hand in hand

according to the small spacing LED display business revenue of manufacturers in 2017, the top six manufacturers in terms of revenue are all Chinese manufacturers, and the market share of the world's top eight manufacturers is 72%, with a high degree of industry concentration, presenting a highly concentrated oligopoly market. However, in the past two years, with the maturity and application of mini/micro LED technology, the market pattern of small spacing LED display screens funded by 1billion euros in 10 years began to change. In the field of ultra-small spacing (≤ P1.0) display, in addition to domestic leading enterprises successively launching related products, Samsung, Sony and other international manufacturers also began to invest in the ultra-small spacing market layout, and through strong capital By means of technology and other means accumulated over the years, we have developed new products one step ahead of time to seize the market voice

under the fierce competition of leading enterprises at home and abroad for small space emerging markets, most domestic small and medium-sized enterprises are in a wait-and-see state for new technologies and dare not take rash actions. On the one hand, in order to layout the current hot small space market, these enterprises have invested huge funds in both equipment introduction and product research and development. They do not have a strong financial background to support the research and development of new technologies. On the other hand, from the perspective of mini/micro LED products on the market at present, it is still only a preliminary water test stage, with problems such as high cost and unsuitable for long-term viewing. Whether VTT technology research center in Finland is developing a low-cost and environment-friendly polystyrene foamed plastic (EPS) replacement material with bioplastic polylactic acid to win the favor of the market is still unknown, and small and medium-sized enterprises with small spacing dare not take this risk, Can't afford the consequences of failure

indeed, the starting point of new technologies and new products is to rely on industry leading enterprises to promote their development. With the joint efforts of domestic and foreign enterprises, we are lucky to see that various problems of mini/micro LED technology have been overcome one after another. It is estimated that the market size of mini LED will reach $1.6 billion in 2019, and the market size of micro LED is expected to reach 100million yuan. By 2025, the market size of micro LED will reach 4.9 billion yuan, accounting for half of the small spacing industry

to sum up, the small spacing LED display market will become a must for all LED screen enterprises. Enterprises must closely follow the technology trend and trend, based on their own market positioning and goals, and adopt appropriate strategies to meet the changes and challenges brought by new technologies and seek greater development space

Copyright © 2011 JIN SHI